Hot Country is today’s fastest growing radio format
If your business wants to connect with people who live, work and travel throughout regional Australia, Hot Country Southwest offers a unique advertising opportunity. Our network of nine local regional FM radio stations, together with our national online stream, delivers your message directly into regional communities where people work, live and travel.
Whether you’re promoting a local business, a regional service or a national brand, we can tailor an advertising package that reaches the audience that matters most to you.
A Loyal Audience That Keeps Listening
Regional radio is different from metro radio. In many country communities there are fewer competing stations, resulting in listeners spending more time tuned in to one station. That means your advertising has more opportunities to be heard throughout the day.
Hot Country Southwest reaches around 35% of regional radio listeners, a level of audience engagement that would be considered an exceptional result in metropolitan markets. Our listeners make us part of their daily routine – at home, on the farm, in the workshop, behind the wheel or commuting between regional towns and the city.
Connect With Real Listeners
Our core audience is adults aged 35 to 65—people who own homes, run businesses, manage farms, raise families and make household purchasing decisions. They’re practical, community-minded Australians who are growing their businesses and expanding their homes.
Many of our listeners commute long distances each day, giving advertisers an excellent opportunity to advertise daily during our morning Breakfast and evening Drive programs.
Local, Regional and National Advertising
We offer flexible advertising options to suit businesses of every size.
Local businesses can target individual communities through one or more of our regional FM stations where your business operates, while companies with a broader customer base can advertise across the entire Hot Country Southwest network.
For businesses with products or services that appeal to rural Australia, our national online stream provides access to regional listeners from every corner of the country. It’s an ideal platform for brands specialising in agriculture, farming, machinery, four-wheel drives, RV’s, caravans, outdoor recreation, country clothing, saddlery, rural supplies and everything associated with the country lifestyle.
Premium Sponsorship Opportunities
Give your business even greater visibility by sponsoring some of our most popular programming and entertainment segments.
Exclusive sponsorship opportunities are available for:
- News
- Weather
- Fuel Watch.
We also offer premium sponsorship packages for our flagship programs, including:
- The Jake & Hayley Breakfast Show
- The National Hot Country Countdown
- The RV Show.
Program sponsorship places your brand adjacent to familiar, trusted programs for building long-term brand recognition.
Advertising That Works With Your Budget
From affordable campaigns for local businesses to comprehensive regional and national advertising, we can create a package that suits your objectives and budget.
Our team can help with everything from script writing, commercial production and scheduling, making it quick and easy to get your message on air.
Let’s Grow Your Business Together
If you’re ready to reach loyal audiences across regional Australia, we’d love to help. Contact the Hot Country Southwest team today to discuss an advertising package designed specifically to meet your marketing objectives.
For more information and to advertise your business on Hot Country Southwest
call 02 6130 3076 or email online@hotcountrynetwork.com
